Selling with Top Home Realty
Partner with the right real estate specialist
Choosing the right real estate agent to sell your home is paramount to achieving an exceptional result. As property experts in Melbourne’s most covetable suburbs, Top Home Realty are committed to providing exceptional service and a unique real estate experience.When you choose Top Home Realty as your partner on this journey, you can trust that we will deliver a service tailored to you and your home.
Our Sales Campaign
-
Choose the right method of sale.
-
Having a comprehensive marketing plan.
-
Styling the property sell and getting the right pricing strategy.
-
To communicate with you on a consistent basis.
-
To assist you in getting the highest possible dollar values.
-
To give you advise with the least amount of problem during the selling process.
Our Objectives
01
Appraisal and Pricing Strategy
Present you with a Comparative Market Analysis (CMA) report.
To get to this figure we would have conducted a comparative market analysis and looked at similar properties that have sold within the last 90 days. They would have considered current competition, wider market trends and your properties structure and conditions to arrive at a value that they believe you could achieve if you sold your property at that point in time.
The initial appraisal is a good starting point but over the course of a 4-6 weeks sales campaign, the property market can fluctuate and it’s important to factor the following changes in when setting your price. You want to be “in the market” not “on the market”.
Choosing the right method of sale: Auction, Private Treaty, Expressions of Interest (EOI).
There are three common sales methods you can choose from when selling your home:
-
Private treaty sees we settle on a fixed price that you hope to achieve, which you then advertise as part of your marketing.
-
Auctions often involve shorter campaigns but are a great way of generating interest in a property, which is sold on a specific auction date, with the market determining the value.
-
Expressions of interest are not as common as private treaty sales or auctions, but in a way bridge the gap between both. They allow for interested buyers to put forward in writing the price they are willing to pay for a property.
02
Marketing Strategy
-
Professional photography and copy writing
We provide standards, premium and customization packages for your professional photography and copy writing services.
-
Signboards in front of the property.
-
On-line advertising.
- Social media advertising.
- Real estate portal promotion.
- Print media advertisements.
-
Calls and Emails our internal and external database.
-
Drop cards and property brochures.
-
And potentially video & spotlight property advertising.
03
Styling Your Property
Property styling is all about spending time organizing, tidying, decluttering and decorating your property and garden to make it look fantastic at open for inspections.
It is about employing design and presentation techniques to your home to create a visual marketing tool which will increase the potential of your home attracting the greatest number of buyers and ultimately a quicker and more lucrative sale.
We provided 4 weeks rental plus 2 weeks free staging service for all different floor plans.
04
Keep You Informed With Open Home
-
Contact every agent that shows your property and provide you with his/her feedback through our weekly feedback report.
-
Meeting with you every week and provide the marketing feedback.
-
Constantly update you with any changes in the market that may affect the sale of your home.
05
Negotiations
We will present ALL offers and potential buyer’s feedback. As potential buyers inspect your property, we will seek feedback from them regarding their level of interest, and what they would be willing to pay.
Ultimately, the aim is to receive offers of what people are willing to pay and will negotiate with buyers on your behalf to achieve a price that you’re happy with. All the hard work of the sales campaign comes to the fore at this point. If your property is priced correctly, presented well and marketed to the best effect, you are likely to achieve a sale sooner for the price that you were hoping for.
06
Close the Sale once a contract has been negotiated
-
Keep track of crucial dates in the real estate purchase contract.
-
Follow up with the Mortgage Co, Title Co, and other agent, and keep you informed of the closing process.
-
A team member will accompany you to the closing if done locally.
-
Review Sellers Proceeds and Settlement documents prior to closing.
-
Foresee and avoid the “Pitfalls” to ensure a successful closing on your property.